10 Sympathy Gifts to Send That Are Not Flowers
By Suzanne Robitaille
In these strangely different times, some of the most meaningful gestures to help support the bereaved—a hug, a visit, an offer to babysit the kids—are all out, at least for the foreseeable future.
It can be tough to know what’s an appropriate gift when you’re not there to hand deliver it with your condolences. But several companies are making it easier, so you don’t have to fret about whether you’re doing the right thing.
1. Comfort with foodFood gifts are one of the most requested items in a recent Wishbar survey and many online shops (and chefs) are rising to the occasion. We like the offerings at GoldBelly, a curator of nostalgic foods across America’s best known establishments. Think savory instead of sweet: Splurge on a New York Brunch Kit for 6 from the infamous Ess-a-Bagel or comfort food like Oprah’s Favorite Signature Chicken Pie from Centerville Pie Co.
2. Give a chocolate fixThere’s somewhat of a fine line for sending chocolates to express sympathy. It could come off as too whimsical. The trick is in the presentation. Save the chocolate covered pretzels for a happier time, and choose chocolates with subtle colors, flavors and boxing. We are partial to Ginger Elizabeth’s dark chocolate collection and Jacques Torres milk chocolate bonbons that come with a sympathy sleeve, in flavors like pate de fruit and chocolate mint tea.
3. Send a handwritten cardA card isn’t revelatory, but it’s one of the most lasting things you can send someone who’s grieving. Reignite this lost art form at Wishbar, where we help you find the right card and for just the right message. The card is handwritten and mailed out on your behalf, making it an easy way to show you care, with the sentiment to match. If you prefer to send the card yourself, choose the ‘Mail it Myself’ option, or shop sympathy cards from our card makers Em & Friends and Belle & Union.
4. Keep memories safeA bereaved person can easily become overwhelmed with “stuff” after their loved one’s passing. A sturdy box to store meaningful tokens, cards, photos, recipes, jewelry and more is a moving gift. There are many beautiful boxes, like this large, hand stained one from Hereafter. Etsy also has a few well-made boxes, like this walnut-and-cherry wood one that can be engraved with names and photos.
5. Commission a quiltThis requires a little tact to pull off, unless you’re really close with the bereaved. Offer to pick up some t-shirts, which can be sewed by artists into colorful quilts. We found two sites that do this with flair: MemoryStitch.com does t-shirt quilts, pillows and pillowcases. Project Repat makes quilts sewed by American factory workers—many who are refugees. You can also send in polo or button-down shirts. Both sites sell gift cards.
6. Print a photo blanketHave a favorite photo of a loved one? A photo blanket is an easy and thoughtful sentiment. Zazzle.com has an ‘In Loving Memory’ fleece blanket, while Collage.com will weave your photos into a cotton blanket with fringed edges. It goes without saying that a framed photo or photo book for their coffee table will also make a nice impression. Hint: Use group photos as emotions may still be raw.
7. Plant a treeIn some faiths, the gift of a tree or sapling symbolizes budding growth and rebirth from loss. The Gifted Tree lets you select a location with special relevance from forests around the world and present to your family or friend as a card, certificate or plaque with your personal message. Another option, from The Comfort Company, will mail someone the seeds to plant a tree for herself.
8. Create a recipe plateThis is a good idea for carrying on family traditions. Upload a recipe everyone loves and have it transferred onto a quiche plate or serving dish so it can become a permanent display in someone's kitchen and remind them of their favorite cook. Prairie Hill Pottery’s store on Etsy will memorialize any recipe. Crafty gifters could even try to DIY this project with just a few materials.
9. Hire a serviceIt’s rare to expect to lose someone, and when we do it seems everything goes awry. Give someone the time they need to process grief by taking care of some of household activities like cooking and cleaning. Pop a gift card into an appropriate letterpress card and you’ve done a helpful deed in no time. Seamless and Handy are good choices.
10. Try a grief boxThere are endless places to turn for non-food care baskets but we find many too hollow to send as a sympathy gift. You can’t go wrong with Spoonful of Comfort’s solace package, which comes with a lush (and practical) blanket. We also liked one from Laurelbox that holds a personalized candle and a pretty mango wood keepsake box.
Sending a sympathy gift is one of the most thoughtful things you can do. Even when distance separates you and someone who is grieving, these gestures are designed to spark memories, connection and comfort and will make a deep and lasting impression.
Suzanne Robitaille is the founder of Wishbar.
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Here’s the truth: lead generation isn’t about chasing every channel. It’s about targeting decision-makers where they already spend their time. That’s why I swear by a mix of intent-based content marketing, strategic LinkedIn outreach, and high-converting landing pages. These aren’t just buzzwords—they’re your three-pillar foundation.
If you’re not using SEO-optimized lead magnets (yes, those still work when done right), personalized email campaigns, and data-enriched prospecting, you’re leaving serious money on the table.
I regularly advise companies to align their content strategy with their ideal customer profile (ICP). Why? Because when you speak directly to your buyer’s pain points—using terms they search for, like B2B demand generation, inbound leads, and lead nurturing workflows—you instantly build trust and relevance.
The best part? These tactics scale. Whether you’re a startup founder or a VP of Marketing at a $50M firm, mastering these basics lets you predictably grow your pipeline.
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